Pro-Harris TikTok felt safe in an algorithmic bubble — until election day

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Pro-Harris TikTok felt safe in an algorithmic bubble — until election day

Photo collage of former President Trump and Vice President Kamala Harris.
Image: Cath Virginia / The Verge; Getty Images

In the weeks leading up to the US presidential election, Kacey Smith was feeling hopeful. Smith, who supported Vice President Kamala Harris’ campaign, says she knew it would be a close race between the Democratic nominee and Republican Donald Trump. But as she scrolled TikTok, she believed Harris would be victorious.

But Election Day approached, and she started to sense red flags in that positivity. She recalls TikTok serving her enthusiasm for reproductive choice with videos encouraging “women’s rights over gas prices” — implying, falsely, she thought, the choice was “either/or.” The rhetoric fit well inside her feed filled with strangers, but as a campaign strategy, it felt limiting and risky. “When I started seeing that messaging play...

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Summary

The article discusses the experience of Kacey Smith, a supporter of Vice President Kamala Harris, as she navigated TikTok in the lead-up to the US presidential election. Initially optimistic about Harris' chances against Donald Trump, Smith began to notice troubling messages in her TikTok feed that seemed to oversimplify complex issues, such as framing women's rights as opposed to economic concerns. This raised concerns for her about the effectiveness of the campaign's messaging strategy and highlighted the limitations of the algorithmic "bubble" created by social media platforms, which can distort perceptions of public sentiment and reality.

This article was summarized using ChatGPT

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